EquatorNet - International Marketing

Colors mean different things to different cultures. For
example red may represent power, prosperity,
danger, or mourning depending on where you are in
the world.

Marketing your products and services in the
international marketplace requires additional
research and preparation. Issues that may arise
when marketing to a foreign country include:
economy (market vs. command), social and cultural
preferences and ideals, political structure, and legal
and regulatory issues.

As you set up your global marketing strategy you will
decide which markets to pursue, market entry mode
(e.g. exporting vs. foreign direct investment), what
products to sell, pricing, how to distribute your
product, and of course advertising and promotion .

Call or email an International Marketing Specialist
today to begin working on your international
marketing strategy.

Elements of an International
Marketing Plan: